Subscribe Register Login
Friday, February 10, 2012, 2:24 a.m.
Top Picks - Mobile App

Hogs' Liberty Bowl win draws big TV ratings

By Brandon Marcello

This article was published February 11, 2010 at 1:52 p.m.

— Arkansas' comeback win in the fourth quarter and overtime of the Liberty Bowl drew the largest audience of any bowl game segment on ESPN, according to Liberty Bowl officials.

Arkansas’ 20-17 win against East Carolina in the Liberty Bowl drew a 4.4 rating for ESPN, and more than 10.5 million viewers watched the fourth quarter and overtime.

The fourth-quarter and overtime numbers are huge for the Liberty Bowl and, of course, Arkansas’ publicity on the national scene. The fourth quarter and overtime of the Liberty Bowl was the highest rated segment of any bowl game on ESPN during the 2009-10 bowl season, according to Liberty Bowl officials.

“The tremendous television ratings for the 51st AutoZone Liberty Bowl are a testament to the strong national brand of the AutoZone Liberty Bowl and the compelling action on the field that Arkansas and East Carolina provided,” said Steve Ehrhart, executive director of the Liberty Bowl.

Comment on: Hogs' Liberty Bowl win draws big TV ratings

To report abuse or misuse of this area please hit the "Suggest Removal" link in the comment to alert our online managers. Read our Terms of Use policy.

Subscribe Register Login

You must login to make comments.

Capernaum12 says... February 22, 2010 at 8:58 a.m.

Go Hogs!

( | suggest removal )

Click here to make a comment

To report abuse or misuse of this area please hit the "Suggest Removal" link in the comment to alert our online managers. Read our Terms of Use policy.

Top Picks - Mobile App
Arkansas Online