General Mills posts 12% gain in quarter

Credits strong sales of key products

Boxes of General Mills breakfast-cereal varieties are displayed earlier this month in a Little Rock grocery store.
Boxes of General Mills breakfast-cereal varieties are displayed earlier this month in a Little Rock grocery store.

— General Mills Inc.’s first-quarter net income rose 12 percent on stronger sales of key products such as Cheerios, Cinnamon Toast Crunch and Yoplait yogurts.

“Economic conditions remain relatively weak and consumer confidence is still pretty low, so it is a challenging time,” Ken Powell, the company’s chief executive officer, said Wednesday. “But as we’ve said before, it’s still a great time to be in the food business.”

The company said it sold more of its products in all its operating segments and saw a shift by consumers to some of its higher-margin products such as cereal. But the company’s performance was hampered slightly by higher costs for ingredients and advertising.

General Mills reported that it earned $472.1 million, or 70 cents per share, for the quarter. That’s up from $420.6 million, or 62 cents per share, earned in the same quarter last year.

On an adjusted basis, the company earned 64 cents per share, a penny better than what analysts polled by Thomson Reuters expected.

The company’s revenue edged up 1 percent to $3.53 billion, falling short of analyst expectations of $3.57 billion.

General Mills said revenue in its U.S. retail business grew 6 percent. International revenue was up slightly less than 1 percent, but excluding the impact of unfavorable foreign exchange, rose 4 percent. And revenue in its bakeries and food-service segment grew slightly, despite continued weakness in that industry.

Shoppers are still turning to General Mills products as they continue to eat at home more and at restaurants less, Powell said.

The company saw big gains for its cereals, snacks and Yoplait yogurt business. But its Pillsbury and baking products segments both reported revenue declines.

General Mills, which increased its advertising spending by 8 percent during the quarter, said it would continue to reinvest in the creation and marketing of its products to drive growth.

The company maintained that its adjusted earnings will be between $2.46 and $2.48 per share for fiscal 2011. This is in range of analysts’ $2.48-per-share prediction.

General Mills shares rose 96 cents, or 2.7 percent, to close at $36.63.

Information for this article was contributed by Michelle Chapman of The Associated Press.

Business, Pages 26 on 09/23/2010

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