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Wednesday, April 23, 2014, 9:06 a.m.

Retailers tap e-mail to pull in customers

Even as retailers debate the efficacy of social-media marketing on Facebook and Twitter, they have no doubts about the power of a decades-old technology to drive sales. The killer app is called e-mail.

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  • Headline: Retailers tap e-mail to pull in customers
  • Publication: Business, Pages 19 on 12/24/2012
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