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Coca-Cola to address obesity for first time in ads

By The Associated Press

This article was published January 14, 2013 at 8:11 a.m.

— Coca-Cola became one of the world’s most powerful brands by equating its soft drinks with happiness. Now it’s taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health. The ad lays out Coca-Cola’s record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind — not just soda.

Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead, such as providing more diet options at soda fountains.

For Coca-Cola, the world’s No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to put into effect a first-in-the-nation cap on the size of soft drinks sold at restaurants, movie theaters, sports arenas and other venues. The mayor of Cambridge, Mass., has already proposed a similar measure, saying she was inspired by New York’s move.

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JuanCarlosEspinoza says... January 14, 2013 at 3:32 p.m.

Start making them with pure, cane sugar again. The only Coca Cola I will drink on occasion is one from Mexico, made with pure, natural cane sugar. You can buy them in Little Rock at any of the Mercados, at Drug Emporium, and at the convenience store at Kavanaugh and Van Buren.

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