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story.lead_photo.caption A screen grab from a North Little Rock High School video promoting literacy shows students wearing books on gold chains around their necks.

— A parody music video created by students at North Little Rock High School to promote literacy has received thousands of views after only a week online.

Shara Brazear, a spokesman for the North Little Rock School District, said students put together the "I Like Big Books" music video after the high school received a major federal grant to buy Nook electronic readers for juniors and sophomores.

Brazear said the school created the video — which features literacy-themed lines and scenes in the style of the popular Sir Mix-A-Lot song "I Like Big Butts" — as a way to "help kickoff the Nook Project."

The video, which had about 11,000 views on YouTube as of 1:45 p.m. Tuesday, opens with a scene of cheerleaders looking in adoration at a group of students wearing books around their necks on fancy gold chains.

"I bet they read all the time," one cheerleader says. "No wonder they get all the girls."

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