Twitter tweaks site to attract new users

NEW YORK - As Twitter looks to broaden its appeal beyond its 241 million users, the company is introducing a redesign of profile pages that includes bigger photos, more user controls and a distinct resemblance to Facebook.

“Moment by moment, your Twitter profile shows the world who you are,” the company wrote in a blog post Tuesday. “Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved Web profile.”

As part of changes coming in the next few weeks, users who access Twitter via the Web will notice larger photos on their profile pages. Besides profile photos on the left corner of the page, the redesign includes a large banner photo that resembles the big rectangular cover photos on Facebook pages. Users will be able to “pin” one of their tweets to the top of the page to give others an idea of the topics they like to tweet about. In addition, tweets that receive the most interest will appear slightly larger.

The more visual look is an attempt to attract people who may be intimidated by Twitter’s onslaught of text filled with quirky acronyms, at-symbols and hashtags. The changes come at a time when Facebook is adding features to its site that are Twitter-like.

Business, Pages 22 on 04/14/2014

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