Branded apparel gaining foothold

In the Ultimate Armwrestling League, Arkansas has a monopoly on super-heavyweight champions - Michael “Monster Mike” Todd, champ of right- and left-handed pullers.

Now, J.C. Dollar of Mountain Home - real name, no gimmicks - wants to monopolize sales of arm-wrestling’s branded apparel.

DeadArmGear.com went live at midnight Feb. 8, hours ahead of the Mid-South Armwrestling League’s winter Border Wars tournament. Right now Dollar’s hawking T-shirts, sweatshirts, pullovers and zip-up hoodies with three DeadARM designs. Eventually he hopes to roll out hats, sunglasses, gym bags and more.