Fitness event seeks leaders

Team captains can register this month for the Blue and You Fitness Challenge, an annual competition offered by Blue Cross and Blue Shield to motivate Arkansans to be more active.

Captains register their team on the website blueandyoufitnesschallenge-ark.com, which for 2014 has been redesigned so it’s cellphone-friendly. In February, their teammates will register. Businesses, agencies, churches, schools, families or friends will compete to see whose members will be most faithful to a cardiovascular exercise plan March 1 to May 31.

Winners are based upon percentage of team members who exercise three times a week for at least 10 weeks; average number of days per week teammates exercise; percentage of eligible teammates who participated; and dropout rate.

Kristy Fleming, a contest spokesman, said families and friends can form a team with as few as two people (participants must be at least 13 years old and captains must be at least 18). And there’s a category for individuals, too.

Anyone who needs help navigating the website can email info@blueandyoufitnesschallenge-ark.com or call (800) 686-2609.

ActiveStyle, Pages 28 on 01/13/2014

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