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'Branding' can be risky business for ADs

By Nate Allen

This article was originally published July 12, 2014 at 2:25 a.m. Updated July 12, 2014 at 2:25 a.m.

arkansas-athletic-director-jeff-long-chairman-of-college-football-playoff-selection-committee-responds-to-questions-during-a-news-conference-where-the-12-members-selected-to-the-committee-were-announced-wednesday-oct-16-2013-in-irving-texas-ap-phototony-gutierrez

Arkansas athletic director Jeff Long, chairman of College Football Playoff selection committee, responds to questions during a news conference where the 12 members selected to the committee were announced, Wednesday, Oct. 16, 2013, in Irving, Texas. (AP Photo/Tony Gutierrez)

It isn't just the University of Arkansas discovering that a corporate approach to college athletics isn't always necessarily good business.

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Print Headline: ‘Branding’ can be risky business for ADs

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Displaying 1 - 2 of 2 total comments

UCA81 says... July 12, 2014 at 7:32 a.m.

Great article!

( | suggest removal )

GCW says... July 12, 2014 at 8:01 a.m.

All they need are W's.

( | suggest removal )

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