While the “Hog Call” is a normal occurrence at any Razorback sports event, the signature chant is now officially trademarked.
Forbes reported on Friday that the United States Patent and Trademark Office granted registration of the signature “Woooooo. Pig. Sooie!” chant to the University of Arkansas board of trustees earlier this month.
According to the agency's website, the board filed to trademark the chant on July 26, 2013, and the official registration date was July 1.
The registrations of both the word and sound marks do not impact the use of the cheer by fans for non-commercial activities, the university said in a news release.
“The registration simply protects the university from anyone seeking to exploit the mark commercially — such as a TV commercial, radio or Internet — without a license or agreement from the university,” the release states. “Those wishing to obtain a license for these logos, word or sound marks may apply through the University of Arkansas Collegiate Licensing program.”
Read Saturday's Arkansas Democrat-Gazette for more on this story.