Report: Netflix streaming triples from '11

Netflix pushed out 7 billion hours of content from April through June, spread over the 50.05 million subscribers Netflix said it had as of June. That's nearly 92 minutes of viewing per day per subscriber, according to a new research report from The Diffusion Group.

The average Netflix subscriber, accordingly, could have snacked on about two episodes of Breaking Bad a day and wrapped up the entire series in 31 days.

But the research doesn't reveal who is watching what, specifically. Netflix doesn't break out those numbers, nor does it publicize hours spent by age range. Subscribers also sometimes share their account log-ins with friends and family members including children, who in some families spend many hours being babysat by Netflix cartoons and family movies.

Still, the Diffusion report is the latest to confirm that online viewing is chomping away at the time people spend watching traditional TV, which for now remains the most-viewed medium among U.S. adults.

The report found that Netflix streaming in the U.S. has tripled since the end of 2011 and grown tenfold internationally.

Within the online video industry, Netflix remains dwarfed by YouTube. The Google-owned video website last reported in May 2013 that it streams about 6 billion hours of video each month, a figure that had risen from 4 billion in a few months.

YouTube slightly edged out Netflix as the most popular destination to watch TV shows online in a survey released this week by Frank N. Magid Associates, though Netflix beat YouTube as top movie destination.

-- Los Angeles Times

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