UALR reveals new athletic logos

Former University of Arkansas at Little Rock men's basketball coach Bill Ballard and UALR Athletics Hall of Fame member Ron Sheffield helped unveil new athletic logos in the Bailey Alumni Center on Wednesday, July 1, 2015.
Former University of Arkansas at Little Rock men's basketball coach Bill Ballard and UALR Athletics Hall of Fame member Ron Sheffield helped unveil new athletic logos in the Bailey Alumni Center on Wednesday, July 1, 2015.

The University of Arkansas at Little Rock unveiled new logos for its athletic department at a ceremony Wednesday morning.

A crowd gathered in the UALR Bailey Alumni Center at 11 a.m. for the rollout.

The new logo features the Trojan head used by the university for many years, along with the words "Little Rock" featured prominently in the school's maroon and silver colors. A secondary text logo says "Little Rock Trojans" in maroon and silver.

UALR Director of Athletics Chasse Conque said the text logo will be used on all athletic uniforms starting this fall.

"This is another exciting milestone for the Department of Athletics as we continue to push forward in the Trojan nation," Conque said. "The process of refreshing a brand takes time, collaboration and a lot of thought. We worked on this for several months."

Conque said the athletic department wanted to "build an identity as Little Rock's team."

"Logos come and go and change over the years, but what will stay the same is our commitment to student athletes, coaches, the community and the city," he said. "We wanted a brand that captures everything good about everything in the Little Rock metropolitan area."

On hand to help reveal the new logos were Chancellor Joel Anderson, Volleyball Head Coach Van Compton, Little Rock Attorney Malcolm Means, UALR Athletics Hall of Fame member Ron Sheffield and former UALR men's basketball coach Bill Ballard.

The athletics department is also launching a new website with the updated branding about noon Wednesday at lrtrojans.com.

See Thursday's Arkansas Democrat-Gazette for full details.

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University of Arkansas at Little Rock Athletics Hall of Fame member Ron Sheffield, Little Rock attorney Malcolm Means and UALR volleyball Head Coach Van Compton helped unveil new athletic logos in the Bailey Alumni Center on Wednesday, July 1, 2015.

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