Firm plans more work for robot

New Pepper services created to appeal to business users

Customers stand in line behind SoftBank Corp.’s humanoid robot Pepper as they wait to pre-order the robot inside the company’s store in Tokyo in June.
Customers stand in line behind SoftBank Corp.’s humanoid robot Pepper as they wait to pre-order the robot inside the company’s store in Tokyo in June.

SoftBank Group is promising new services for its Pepper robot that will appeal to business users and put the humanoid in storefronts and reception areas.

photo

Bloomberg

Masahiro Yoshida, the first customer to order SoftBank Corp’s robot, waves as he interacts with the robot at the company’s store in Tokyo in June.

The company is developing a customer support package and a service that allows businesses to manage a fleet of Peppers, said Fumihide Tomizawa, chief executive officer of SoftBank Robotics, in an interview in Tokyo last week. The Japanese wireless carrier and Internet company investor will reveal more details about the service at the SoftBank World event July 30 and 31, he said.

The robot costs $1,600 and comes with an optional $120 monthly service plan giving users access to cloud-based voice-recognition and an app store. SoftBank is readying a separate plan for business users, Tomizawa said.

Featuring more than 20 motors and highly articulated arms, Pepper is capable of humanlike body language. Its shoulders heave when in standby mode, imitating sleep. But it's not designed for menial tasks. Instead, SoftBank founder Masayoshi Son is betting the robot's friendly physical appearance will spur adoption of cloud services and attract app developers.

When Pepper went on sale to Japanese consumers June 20, all 1,000 units sold out within one minute. SoftBank is targeting businesses to increase the robot's installed base, which Tomizawa estimates would have to be in the hundreds of thousands to support a community of developers and an application store modeled on Apple Inc.'s.

"We see Pepper appearing on sales floors, behind reception desks, in educational and health care settings," Tomizawa said. "Who buys what and under what circumstances -- Pepper could analyze marketing data to modify his sales pitch."

Pepper already has won over Mizuho Financial Group Inc., which said in March it will use the robot in some banks this month and may roll it out to all branches across Japan. Nestle SA has plans to introduce Pepper to 1,000 stores in the country by the end of the year to help with sales.

Son is in charge of the robot business and has said it's central to his 30-year vision for Japan's third-largest wireless carrier. Son has taken an active role in creating Pepper, weighing in on decisions ranging from the use of wheels instead of legs to the details of its body design, Tomizawa said.

The attention has Tomizawa fielding inquiries from Son, Japan's second-richest man, including a 4 a.m. phone call asking him to come up with a list of possible patents by noon. Son has said he personally has applied for several patents related to Pepper.

"Son always brings full attention to every business he's involved in, but it's even more so with robotics," said Tomizawa, who's been with SoftBank for 15 years. "He's really serious about this."

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