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Acxiom appoints new president of marketing services

By Danielle Kloap

This article was published July 8, 2015 at 3:05 p.m.

Acxiom has appointed Jeremy Allen as its new president of marketing services, the company announced Wednesday afternoon.

Allen will manage and "reinvigorate" the company's marketing services, a $445 million division, Acxiom said in a statement. The company is based in Little Rock.

Allen has more than two decades of enterprise marketing experience in leadership roles at Nielsen and McKinsey, Axciom officials said. In his most recent position as executive vice president of the marketing effectiveness division, he led turnaround revenue growth in three years.

Allen earned a master's degree in business administration from Harvard University and holds a bachelor's degree in economics from Morehouse College. He will be based in New York and report to Chief Executive Officer Scott Howe, the company said.

Allen's appointment completes Acxiom's new divisional structure, officials said.

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