WASHINGTON -- Scott Walker and Rick Perry entered the 2016 presidential race with a combined 18 years of experience as governors. They exited the Republican primary with negligible support and dwindling bank accounts.
Walker and Perry's demise is seen as a warning to others who hope to win the White House on the strength of their political resumes, and it leaves the governors and senators still in the Republican race scrambling to adapt to a political environment that is rewarding those with the least governing experience.
"The country is very unhappy now, and a winning candidate must be viewed as a change agent," said Scott Reed, a longtime Republican strategist who advises the U.S. Chamber of Commerce.
So far, billionaire Donald Trump has been the biggest beneficiary of the public's demand for an outsider. Retired neurosurgeon Ben Carson and former Hewlett-Packard CEO Carly Fiorina also are attracting voters eager to express their anger with Washington. None of the three has ever won an election.
As traditional candidates among the current GOP contenders try to break through, they're employing a two-track strategy: distance themselves from Washington's political elite while also building a campaign that can outlast voters' discontent if the anti-establishment mood fades.
In the hours after Walker's withdrawal Monday, his experienced rivals intensified efforts to pitch themselves as Washington outsiders and political disruptors.
"You cannot say that Scott Walker, Rick Perry or myself were insiders in Washington," said Jeb Bush, the former two-term Florida governor who is also the son and brother of presidents.
Advisers for Ohio Gov. John Kasich, a second-term governor and long-serving congressman, touted his efforts to challenge the status quo and even his own party. Kasich has pushed the GOP to do more to address poverty, mental illness and drug addiction, and he created an alternative to party leaders' spending plans while serving in Congress.
"You can either say you're a change agent and have nothing to show for it but talk, or you can say you're a change agent and have proof and results that have worked," Kasich spokesman Scott Milburn said.
Kentucky Sen. Rand Paul casts himself as "a new kind of Republican," one who courts younger voters and members of minority groups. Texas Sen. Ted Cruz has infuriated GOP leaders during his 2½ years in Congress. And Florida Sen. Marco Rubio jumped at the opportunity to distance himself from Congress during last week's Republican debate.
"In my years in the Senate, I've figured out very quickly that the political establishment in Washington, D.C., in both political parties is completely out of touch with the lives of our people," Rubio said. "That's why I'm missing votes. Because I am leaving the Senate."
As Walker grappled for ways to save his candidacy, he denied he was a career politician -- despite having been in elected office for 22 years.
Advisers to several GOP campaigns say they expect voters to gravitate toward experienced candidates as next year's early primaries and caucuses draw near. Unlike Walker and Perry, who struggled to build sustainable campaigns, some of the more traditional candidates are banking on building organizations that will still be standing if the electorate's mood does shift.
For Bush, that means having money -- and lots of it. The former Florida governor raised $120 million for his super PAC and campaign in the first half of the year, vastly more than any of his rivals.
Bush's financial stability has allowed him to pour $24 million into television advertising in early-voting states.
Rubio's strategy is to run a lean campaign through the fall, expending as little money as possible on staff, travel and advertisements until the early primaries draw closer.
"We've run such a lean campaign at times, taken knocks for it," said Terry Sullivan, Rubio's campaign manager. "But keeping control of the budget is such an important thing."
Rubio's strategy is driven in part by necessity. His campaign and outside groups supporting his candidacy have raised about one-third of Bush's totals.
Still, Rubio's advisers point to Walker's financial woes as validation. Walker built a large network of staff and consultants, but quickly burned through the money he needed to keep the expensive organization afloat.
Information for this article was contributed by Julie Bykowicz and Thomas Beaumont of The Associated Press.
A Section on 09/23/2015