Krispy Kreme being taken private in $1.35B deal

Customers watch as Jordan Evans, left, and Matt Brown package hot doughnuts at the new Indian Land, South Carolina Krispy Kreme that opened for business early morning, June 12, 2012. (Davie Hinshaw/Charlotte Observer/MCT)
Customers watch as Jordan Evans, left, and Matt Brown package hot doughnuts at the new Indian Land, South Carolina Krispy Kreme that opened for business early morning, June 12, 2012. (Davie Hinshaw/Charlotte Observer/MCT)

NEW YORK — Krispy Kreme shareholders got caffeine boost after coffee giant JAB Beech said Monday it is acquiring the doughnut chain.

The Luxembourg-based investment firm, which owns Keurig Green Mountain, Peet's Coffee & Tea and Caribou Coffee, said it is taking the North Carolina doughnut company private in a deal worth about $1.35 billion.

Krispy Kreme's stock soared more than 24 percent in morning trading.

The deal comes after JAB Holdings recently added to its coffee empire with the acquisition of Keurig, which makes single-cup coffee machines that sit on countertops. JAB Holdings, which is predominantly owned by the Reimann family in Europe, also has stakes in Jacobs Douwe Egberts, the company behind Gevalia, Tassio and other brands.

Outside of coffee, JAB Holding has stakes in bagel shop operator Einstein Noah, beauty products maker Coty and high-end shoe seller Jimmy Choo.

The companies said Krispy Kreme will continue to be independently operated from its headquarters in Winston-Salem, N.C. Krispy Kreme, which was founded in 1937, has more than 1,100 shops around the world, with about 300 of those in the U.S.

For its fiscal 2017, Krispy Kreme had said in March that it planned to open about 120 to 140 new international locations, in addition to about 30 new shops domestically.

Unlike its larger rival Dunkin' Donuts, Krispy Kreme stores in the U.S. still gets most of its business from doughnuts and other pastries, rather than coffee drinks and sandwiches. But Krispy Kreme has said that it wants step up its beverage sales.

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