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Swiss watchmaker uses Asian parts

New suppliers halved production costs, Goldgena says

By Corinne Gretler Bloomberg News

This article was published May 28, 2016 at 1:47 a.m.

killian-muller-chief-executive-officer-of-swiss-watchmaker-tag-heuers-north-american-division-attends-a-luxury-watch-show-earlier-this-month-in-new-york-switzerlands-400-year-old-watch-industry-has-been-suffering-recently

Killian Muller, chief executive officer of Swiss watchmaker Tag Heuer’s North American division, attends a luxury-watch show earlier this month in New York. Switzerland’s 400-year-old watch industry has been suffering recently.

As Swiss watchmakers struggle with the strong franc, weaker Asian demand, and new technologies such as smartwatches, the last thing they need is a threat from within their ranks. But that's exactly what's happening.

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