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Boutique hotels finding their turf

Building cheaper midsize cities, where ‘genuine’ is lure

By JULIE SATOW THE NEW YORK TIMES

This article was published June 18, 2017 at 2:10 a.m.

the-unscripted-durham-hotel-a-boutique-establishment-with-74-rooms-on-corcoran-street-in-durham-nc

The Unscripted Durham hotel, a boutique establishment with 74 rooms, on Corcoran Street in Durham, N.C.

Jane and Greg Hills were visiting New York City when they grabbed a drink in the lobby bar of the Dream Downtown, a boutique hotel in Chelsea. As the full room pulsed with music and guests, the couple had an epiphany: Dream should run their new hotel in Durham, N.C.

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