Ford replaces CEO in push to transform business

Mark Fields, Ford Motor Co.’s chief executive, speaking Tuesday at a factory in Flat Rock, Mich., said plans to scrap a plant in Mexico reflected “a vote of confidence” in President-elect Donald Trump’s economic policies.
Mark Fields, Ford Motor Co.’s chief executive, speaking Tuesday at a factory in Flat Rock, Mich., said plans to scrap a plant in Mexico reflected “a vote of confidence” in President-elect Donald Trump’s economic policies.

DETROIT — Ford is replacing CEO Mark Fields after his 28 years at the company.

The 114-year-old automaker said Fields is retiring at age 56 Fields will be replaced by Jim Hackett, who joined Ford's board in 2013. Hackett has led Ford's mobility unit since March of last year.

In three years as CEO, Fields began Ford's transition from a traditional automaker into a "mobility" company, laying out plans to build autonomous vehicles and explore new services such as ride-hailing and car-sharing. Under Fields, Ford achieved a record pretax profit of $10.8 billion in 2015 as SUV and truck sales soared in the U.S.

But there were rumblings that Fields wasn't focused enough on Ford's core business, as popular products like the Fusion sedan grew dated and Ford lagged behind rivals in bringing long-range electric cars to the market. The stock price sagged, and electric car maker Tesla Inc. passed Ford in market value. Ford's stock price has fallen almost 40 percent since Fields became CEO in July 2014.

Hackett is the former CEO of Steelcase Inc., one of the world's largest office furniture companies. He is credited with transforming that company, in part by predicting the shift away from cubicles and into open office plans. But he first had to cut thousands of jobs and moved furniture production from the U.S. to Mexico to stem massive losses at the company.

Ford Motor Co. Executive Chairman Bill Ford said in an interview that Hackett is the right person to lead Ford as it expands into new business areas, like making self-driving shuttles, because he's a "visionary" who knows how to remake a business. Car companies are facing increasing competition from Google, Uber and others as they try to plot their next moves.

"These are really unparalleled times, and it really requires transformational leadership during these times," Bill Ford said.

Hackett also served as the interim athletic director at the University of Michigan from 2014 to 2016. In that role, he lured star football coach Jim Harbaugh.

Read Tuesday's Arkansas Democrat-Gazette for full details.

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