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Saturday, December 16, 2017, 2:49 p.m.

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Retail rivals duke it out for holiday sales

By ANNE D'INNOCENZIO The Associated Press

This article was originally published November 24, 2017 at 3:39 a.m. Updated November 24, 2017 at 3:39 a.m.

shoppers-are-wrap-around-the-building-as-jc-penney-and-sephora-at-broadway-square-mall-in-tyler-texas-open-their-doors-on-thanksgiving-day-thursday-nov-23-2017-sarah-a-millertyler-morning-telegraph-via-ap

Shoppers are wrap around the building as JC Penney and Sephora at Broadway Square Mall in Tyler, Texas open their doors on Thanksgiving Day Thursday, Nov. 23, 2017. (Sarah A. Miller/Tyler Morning Telegraph via AP)

Even as retailers are counting on a lift from a better economy, they're looking beyond economic data and mapping out ways to pick up sales from other retailers as Amazon expands its reach.

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