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2nd home base a test for Amazon

Company to face obstacles with new campus, experts say

By Matt Day The Seattle Times

This article was published September 14, 2017 at 2:09 a.m.

Amazon.com is about to test whether expertise delivering packages across a continent translates to skill in getting executives in far-flung cities to play nice together.

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RBear says... September 14, 2017 at 6:56 a.m.

Interesting article, but a little to echo chamber itself regarding the Seattle experience. The writer cites only two major companies, both based in the Seattle area. Having worked for another company who has now two mega campuses and is start to grow a third in Plano, it is possible to have multiple centers of corporate development within a company like AMZN.
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To start with, AMZN is actually multiple business units that include its core retail component, AMZN payments, AWS, AMZN Prime, Kindle, and many others. Those by themselves could be broken up into two HQs. So why not just split them around the country? AMZN understands something my former employer knows when building its secondary locations. Culture is everything for a company like AMZN and creating too much dispersal starts to chip at that culture.
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One of the key reasons AMZN needs to build HQ2 is that it's running out of room in Seattle and already has mini-campuses in the South Lake Union area of the city. Pull up a Google map of the area and you'll see a collection of locations called Amazon - Ruby, Amazon - Houdini, Amazon - Arizona, and Amazon - Van Vorst. Those are AMZN's attempt at making this work in Seattle and it's breaking.
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Recently, when AMZN ramped up their 2017 intern program, the transit system had to add additional buses in the area to accommodate the influx of more workers in the AMZN campus. Imagine when they try to add 50,000 employees. The infrastructure can't handle it.
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What does this mean for Little Rock? While the city can't compete for HQ2, it could compete for even more satellites AMZN might create or for other company satellites. One of the reason my former employer had to open a Plano office now focused on money movement is because of the need for tech talent. It was getting difficult to recruit people around the mother ship. Plano offered new opportunities. Little Rock could do the same.
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Let's hope our city leaders understand those dynamics and work to close any gaps uncovered by the HQ2 bidding process.

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