After teasing a name change, IHOP says 'b' is for burgers

June 11, 2018 at 11:21 a.m.

by The Associated Press

Employees pose in front of the IHOP at West Markham Street and University Avenue in Little Rock in 2003. The building was demolished this week to make way for a new one.
Employees pose in front of the IHOP at West Markham Street and University Avenue in Little Rock in 2003. The building was demolished this week to make way for a new one.

NEW YORK — IHOP, which teased a name change to IHOb earlier this month, says the "b'' is to promote its burger menu.

The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was "for the time being." Pressed for details, the company would not give an end date for IHOb but referred to the "tongue-in-cheek name change" and said it was tied to the summer burger promotion.

Reader poll

Which name is better?

  • International House of Burgers 1%
  • International House of Pancakes 99%

84 total votes.

The company known for breakfast already had burgers on the menu but is adding a line made of Black Angus ground beef. It started using the IHOb name on social media, on its website and for in-store promotions.

The hints of a name change had spurred guesses on social media — and some disappointment Monday at the reveal.

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