China gives Ivanka Trump brand more trademarks

Computer screen shows the Ivanka Trump logo, right, and the website of the Chinese Trademark Office in Beijing, China, Monday, May 28, 2018. China has approved 13 Ivanka Trump trademarks in the last three months and granted provisional approval for eight more, raising fresh conflict-of-interest questions about the White House. (AP Photo/Ng Han Guan)
Computer screen shows the Ivanka Trump logo, right, and the website of the Chinese Trademark Office in Beijing, China, Monday, May 28, 2018. China has approved 13 Ivanka Trump trademarks in the last three months and granted provisional approval for eight more, raising fresh conflict-of-interest questions about the White House. (AP Photo/Ng Han Guan)

SHANGHAI -- Ivanka Trump's brand continues to win foreign trademarks in China and the Philippines, adding to questions about conflicts of interest at the White House.

On Sunday, China granted the first daughter's company final approval for its 13th trademark in the past three months, trademark office records show. Over the same period, the Chinese government has granted Ivanka Trump's company provisional approval for another eight trademarks, which can be finalized if no objections are raised during a three-month comment period.

Taken together, the trademarks could allow her brand to market a lifetime's worth of products in China, from baby blankets to coffins, and a host of things in between, including perfume, makeup, bowls, mirrors, furniture, books, coffee, chocolate and honey. Ivanka Trump stepped back from management of her brand and placed its assets in a family-run trust, but she continues to profit from the business.

"Ivanka Trump's refusal to divest from her business is especially troubling as the Ivanka brand continues to expand its business in foreign countries," Noah Bookbinder, executive director of Citizens for Responsibility and Ethics in Washington, said in an email Monday. "It raises significant questions about corruption, as it invites the possibility that she could be benefiting financially from her position and her father's presidency or that she could be influenced in her policy work by countries' treatment of her business."

As Ivanka Trump and her father, President Donald Trump, have built their global brands, largely through licensing deals, they have pursued trademarks in dozens of countries. Those global trademarks have drawn the attention of ethics lawyers because they are granted by foreign governments and can confer enormous value. Concerns about political influence have been especially sharp in China, where the courts and bureaucracy are designed to reflect the will of the ruling Communist Party.

Chinese officials have emphasized that all trademark applications are handled in accordance with the law.

The World Intellectual Property Organization's global brand database also shows that Ivanka Trump Marks LLC won three trademarks in the Philippines after her father took office. Two of them that cover clothing, including lingerie and baby clothes, were filed on Feb. 8, 2017, and registered in June and November. The third, filed on March 1, 2017, covers clothing and footwear and was registered in July.

Companies register for trademarks for a variety of reasons. They can be a sign of corporate ambition, but in many countries, like China, where trademark squatting is rampant, companies also file defensively, to block copycats from grabbing legal rights to a brand's name. Trademarks are classified by category and may include items that a company does not intend to market.

Information for this article was contributed by Fu Ting of The Associated Press.

A Section on 05/29/2018

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