Attendance at Arkansas State Fair just short of record

Good weather, parking credited for helping draw 472,308 people to Little Rock event

Fair Attractions worker Andries Oosthuizen gives one of the fair rides a pat on the back Monday morning as crews began tearing down and packing up at the State Fairgrounds in Little Rock.
Fair Attractions worker Andries Oosthuizen gives one of the fair rides a pat on the back Monday morning as crews began tearing down and packing up at the State Fairgrounds in Little Rock.

The Arkansas State Fair nearly matched its all-time record for attendance over its 10-day run this year, with a total of 472,308 guests.

President and General Manager Doug White said this was just about 800 people shy of the record in 2015 of 473,106 people. The last day of the fair was Sunday.

White said he believes the combination of pleasant weather, strong marketing and improved parking made the biggest difference.

"I'm elated with that, compared to six days of rain last year," White said. "Everyone around here was walking on air."

The 2018 state fair drew just 305,548 people because of the rain. The second Saturday of last year's run, though, drew a single-day record crowd of 91,003.

White said marketing this year especially focused on social media and trying to encourage young people to attend the fair.

He said the change that generated the most positive comments this year, though, was the newly graveled south parking lot.

White said the south parking lot in years past was grass, so with even a small amount of rain, it became a "slog" for visitors.

This year, the lot was weatherproof thanks to gravel, and White said it could fit about 1,200 cars.

People were still on rides at the midway until about 10:30 p.m. Sunday, White said.

"The irony of that was not lost on me, that we avoided a major storm by hours," he said.

Even though the midway was still being disassembled Monday morning, White said the work for next year's fair is already underway.

"I've already got my list together of what went right and what went wrong," White said. "I'm already thinking about next time."

Metro on 10/22/2019

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