SEATTLE -- Amazon has embarked on an extraordinary hiring binge this year, vacuuming up an average of 1,400 new workers a day and solidifying its power as online shopping becomes more entrenched in the coronavirus pandemic.
Amazon added 427,300 employees between January and October, pushing its workforce to more than 1.2 million people globally, up more than 50% from a year ago. Its number of workers now approaches the entire population of Dallas.
The hiring has taken place at Amazon's headquarters in Seattle, at its hundreds of warehouses in rural communities and suburbs, and in countries such as India and Italy.
The spree has accelerated since the onset of the pandemic, which has turbocharged Amazon's business and made it a winner of the crisis. Starting in July, the company brought on about 350,000 employees, or 2,800 a day. Most have been warehouse workers, but Amazon has also hired software engineers and hardware specialists to power enterprises such as cloud computing, streaming entertainment and devices, which have boomed in the pandemic.
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The scale of hiring is even larger than it may seem because the numbers do not account for employee churn nor do they include the 100,000 temporary workers who have been recruited for the holiday shopping season. They also do not include what internal documents show as roughly 500,000 delivery drivers, who are contractors and not direct Amazon employees.
Competitors -- both with stores and online outlets -- are trying to figure out how to compete with Amazon on Black Friday and into what has traditionally been a busy end-of-year sales period, but which has been upended by the pandemic. Amazon is dominant in e-commerce, where sales are expected to grow by as much as 30% over last year's holiday season, according to the National Retail Federation.
Amazon's rapid employee growth is unrivaled in the history of corporate America. It far outstrips the 230,000 employees that Walmart, the largest private employer with more than 2.2 million workers, added in a single year two decades ago. The closest comparisons are the hiring that entire industries carried out in wartime, such as shipbuilding during the early years of World War II or homebuilding after soldiers returned, economists and corporate historians said.
"It's hiring like mad," Nelson Lichtenstein, a labor historian at the University of California, Santa Barbara, said of Amazon. "No American company has hired so many workers so quickly."
ANTITRUST INVESTIGATIONS
Amazon's expansion is unfolding as lawmakers and regulators in Washington and Europe have sounded the alarm over tech power. This month, European Union regulators lodged antitrust charges against Amazon, accusing it of unfairly using its size and access to data to harm smaller merchants in its marketplace. Amazon has said merchants are thriving on its site, with their share of sales growing in the pandemic.
The Federal Trade Commission also is examining the company, with President-elect Joe Biden expected to continue scrutinizing the tech giants.
"We are turning into Amazon nation," said Margaret O'Mara, a history professor at the University of Washington and a contributing New York Times opinion writer.
Having employees in nearly every state gives Amazon, which has warehouses around the country to be closer to customers, potentially outsize political leverage, O'Mara said. She added that history has shown there are risks when a region or country becomes too dependent on any one employer, although she said Amazon had not reached that point.
Amazon has portrayed its hiring as a boon for workers laid low by the pandemic-induced recession, as unemployment has soared and as restaurants, airlines and other businesses suffer.
SHUTDOWNS BOOST AMAZON
Some government policies have helped Amazon's recent growth. In March, a taxpayer-funded $2 trillion stimulus package allowed local governments to shut down traditional retail stores to reduce the spread of the virus. As the stores closed, demand for items through Amazon rose -- and it hired.
Adding so many new workers so fast in a pandemic has been a herculean task. Many workers feared catching the coronavirus in warehouses, so Amazon rolled out a fleet of safety measures to address covid-19. And it revved up its hiring machine, which relies on technology and traditional recruitment.
That includes promoting its training, benefits and pay. Of its 810,000 workers who are in the United States, about 85% are front-line employees in warehouses and operations who earn a minimum of $15 an hour. That is higher than traditional retail work, where an average sales worker makes $13.19 an hour, but lower than typical warehousing jobs. On Thursday, Amazon said that it would pay holiday bonuses of $300 for full-time employees and $150 for part-timers.
PUBLICITY CAMPAIGN
To get the word out, Amazon used staffing agencies and advertised on television, billboards and in mailboxes by highlighting sign-on bonuses of up to $3,000 and its precautions against covid-19. In one recent TV spot, an Amazon employee wearing a mask said, "Safety, safety, safety!"
In many places, the hiring has come easily because Amazon is one of the few employers with open jobs. In the week leading up to Sept. 16, which the company billed as "Career Day," it received more than 384,000 applications in the United States and Canada, or 38 a minute, Amazon said.
"It is happening in the context of an unprecedented loss of jobs elsewhere in the economy," said Ellora Derenoncourt, an assistant professor at University of California, Berkeley, who has studied Amazon's minimum wage.