NLR's Alltel Arena now Verizon Arena

— Alltel Arena officially became Verizon Arena on Wednesday, with all the new-name outdoor signs up and color palettes being changed, according to an arena news release.

The arena in North Little Rock hosts major concerts and sporting events, and is home to the Arkansas Twisters arena football team.

The name of the private drive beside the arena was changed from Alltel Arena Way to Verizon Arena Way about three weeks ago, said Jana DeGeorge, the arena's director of marketing.

The roadway name change didn't have to be approved by the city of North Little Rock because it is a private drive, a planning department representative said.

Arkansas, Pages 13 on 07/02/2009

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