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story.lead_photo.caption In this image taken from video posted to hillaryclinton.com on Sunday, April 12, 2015, Hillary Rodham Clinton announces her campaign for president. The former secretary of state, senator and first lady enters the race in a strong position to succeed her rival from the 2008 campaign, President Barack Obama. - Photo by Hillary For America via AP

WASHINGTON — Hillary Rodham Clinton jumped back into presidential politics on Sunday, announcing her much-awaited second campaign for the White House. "Everyday Americans need a champion. I want to be that champion," she said.

As she did in 2007, Clinton began her campaign for the 2016 Democratic nomination with a video. But rather than follow it with a splashy rally, she instead plans to head to the early-voting states of Iowa and New Hampshire, looking to connect with voters directly at coffee shops, day care centers and some private homes.

"So I'm hitting the road to earn your vote. Because it's your time. And I hope you'll join me on this journey," Clinton said at the end of a video, which features a series of men, women and children describing their aspirations.

This voter-centric approach was picked with a purpose, to show that Clinton is not taking the nomination for granted. Only after about a month of such events will Clinton will give a broader speech outlining more specifics about her rationale for running.

The former secretary of state, senator and first lady enters the race in a strong position to succeed her rival from the 2008 campaign, President Barack Obama.

Her message will focus on strengthening economic security for the middle class and expanding opportunities for working families. The campaign is portraying her as a "tenacious fighter" who can get results and work with Congress, business and world leaders.

Clinton's strategy, described ahead of the announcement by two senior advisers who requested anonymity to discuss her plans, has parallels to the approach Obama took in 2012. He framed his re-election as a choice between Democrats focused on the middle class and Republicans who sought to protect the wealthy and return to policies that led the country into recession.

Clinton will face pressure from the progressive wing of her party to adopt a more populist economic message focused on income inequality. Some liberals remain skeptical of Clinton's close ties to Wall Street donors and the centrist economic policies of her husband's administration. They have urged her to back tougher financial regulations and tax increases on the wealthy.

"It would do her well electorally to be firmly on the side of average working people who are working harder than ever and still not getting ahead," said economist Robert Reich, a former labor secretary during the Clinton administration who has known Hillary Clinton for nearly five decades.

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Archived Comments

  • Popsmith
    April 12, 2015 at 2:47 p.m.

    Hillary is too old. She will be 70 and already has health problems. I think she won't have the strength or stamina to do the job. I would have voted for her 8 years ago.

  • Pacorabone
    April 12, 2015 at 2:54 p.m.

    Blah blah blah blah

  • LR1955
    April 12, 2015 at 2:58 p.m.

    ;-(

  • RestoftheStory
    April 12, 2015 at 3:32 p.m.

    The HillBillies are at it again. The sleezies have returned. She should be trusted about as much as a hornet or a rattlesnake with a toddler. The current President has only helped the welfare crowd, and she would only help females. We need a President who will lead the entire nation not just special interest groups.

  • edo1962
    April 12, 2015 at 4:03 p.m.

    Get over yourselves! You have been done for a while. Stick a fork in it

  • DEE672
    April 12, 2015 at 6:56 p.m.

    I am happy Hillary has finally stepped into the fray. She knows she will be beaten by the right wing whacko birds, but that is on them not on her.
    She is the most experienced, prepared, and capable person to be president in the last 100 years. I would compare her readiness to FDR running for his 4th term in 1944.

  • BEARTRAP919
    April 12, 2015 at 7:19 p.m.

    Everyone should now get on the Right side of History and Support Hillary for President. She will make a Great President I believe.

  • wyzical
    April 12, 2015 at 7:19 p.m.

    If it comes down to Clinton versus Bush ... then hopefully Americans will recognize that the election process is rigged!

    Why are we allowing ourselves to be gang raped by a donkey ... then an elephant ... then another donkey ... and then another elephant ... so on ad infinitum?

    It's time to try something different.

    The Ds and Rs are cult followers ... loyal only to Wall Street ... masquerading as leaders.

    The solution is to elect the independent and third party candidates that Wall Street and it's Media Puppets ignore. Now that would be a real revolution ... ending Wall Street's two party duopoly!

  • Finepix
    April 13, 2015 at 9:23 a.m.

    Disgusting.............Benghazi????????????????

  • BirdDogsRock
    April 13, 2015 at 9:44 a.m.

    While I agree with Dee that Hilary is arguable the most experienced person to run for president in a long time, I share wyzical's concerns about political dynasties. I am queasy about the increasingly likely prospect of an election pitting a Clinton versus a Bush. Although I recognize Hillary's experience, and have due regard for Jeb Bush, I am so concerned about dynasties in the US as to be ready to cast my vote for the 3rd party candidate.

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