Bourbon & Boots sold to XCelerate

XCelerate Capital, a venture-capital investor, has acquired North Little Rock-based Bourbon & Boots, an online merchant that sells gifts, jewelry and clothing, said Rod Ford, founder of XCelerate Capital.

Terms of the transaction were not disclosed.

Founded in 2013 by Matt Price, Bourbon & Boots sells more than 2,000 Southern-style items and has more than 250,000 customers.

The new operating team for Bourbon & Boots will be led by Dustin Williams, chief executive officer.

"XCelerate Capital is the perfect partner to bring in a highly experienced operating team and take the brand to the next level," Price said.

Little Rock-based XCelerate Capital will supply growth capital to the business as well as providing an operating team, Ford said.

Business on 05/15/2015

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