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story.lead_photo.caption The late Beth Ward (left) and Tom Bonner, both long-time personalities on NBC affiliate KARK-TV, appear during the station's Dialing for Dollars segment in this screenshot taken from the Sept. 4, 1977, edition of the Arkansas Democrat.

KARK-TV’s long-running cash giveaway Dialing for Dollars is returning Friday after a hiatus that was only supposed to last for three weeks.

The segment’s suspension was caused in part by a reformat into a “game-show style contest” and a set redesign at Little Rock’s NBC affiliate.

Dialing for Dollars, which has been on the air at KARK since the 1960s, is set to return during Friday’s noon show. Plans initially called for it to return July 31.

KARK News Director Austin Kellerman said delays in set construction kept the segment off the air longer than intended.

“For that reason, we’re kicking things off with a $1,000 prize,” he said.

Kellerman noted that the Dialing for Dollars set will feature a “new retro format in the style of a '70s or '80s game show.”

“Rather than the old-school squirrel cage, the presentation will be all digital,” he said.

A new “state-of-the-art studio” will be unveiled Thursday evening, according to the station, which has released promotional videos ahead of the reveal.


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  • Tigermule
    August 17, 2017 at 2:35 p.m.

    Call me. I know the count and the amount!!!

  • jack870
    August 17, 2017 at 6:10 p.m.

    Will Tom Bonner be hosting this giveaway event?

    Just kidding- Tom and Beth Ward dis a great job in keeping this alive and ongoing.