Digital currency, a rapidly growing global trend, is now the family business for two Arkansans.
The cryptocurrency Superior Coin was launched by brothers Michael and Nathan Senn in July, the El Dorado News-Times reported.
Since then, the company has built an international staff and a platform that allows the currency to be traded on three different exchanges, according to the newspaper.
Superior Coin, like the original cryptocurrency bitcoin, operates independently of a central bank and can be used in online markets or be exchanged for U.S. dollars.
Michael Senn told the News-Times that the pair got the idea from a website where users perform small tasks and are paid by a virtual currency that can be used to pay other users to perform tasks.
Senn said the El Dorado natives wanted to expand the system by injecting U.S. dollars into it.
He told the newspaper that Superior Coin is different from bitcoin and other currencies in that it's private and untraceable.