Arkansas State University has named Bryan Terry its first vice chancellor for enrollment management.
Terry, 50, is vice chancellor for enrollment management at the University of North Carolina at Greensboro. He will start at ASU on Jan. 2, pending approval by the ASU board of trustees.
He has 27 years of experience in higher education, according to an ASU news release.
He holds a bachelor's degree in history from the University of Illinois at Champaign-Urbana; a master's degree in business administration from Fontbonne University in St. Louis; a master's degree in human resource management from Thomas Edison State University in Trenton, N.J.; and a doctorate in higher education administration from Illinois State University.
Terry's salary will be $190,000 per year, an ASU spokesman in Jonesboro said.
In March, the Huron Consulting Group laid out several recommendations for how each of the ASU System's five campuses could generate revenue, cut costs and be more efficient.
The system enlisted Huron in 2017 for $1 million, half of which was paid for with state discretionary funds awarded by Gov. Asa Hutchinson and half through ASU System savings. The system's share of the contract accounted for 0.33 percent of the system's fiscal 2017 $293.2 million expenditures, it has said.
One area to prioritize, the consultants said, was enrollment management. ASU-Jonesboro is behind its peers in four- and six-year graduation rates and has a slipping retention rate, Nick Kozlov, a higher-education consulting associate at Huron, told the ASU board of trustees in March.
Kozlov told trustees that ASU Chancellor Kelly Damphousse has made it a priority to raise both rates and has challenged the campus to raise first-year retention rates -- now at 74 percent -- to 85 percent.
An increase of 1 percentage point in retention could mean $73,000 more in net tuition revenue, he said.
Plus, with the new funding model that awards schools for increasing student graduation rates, schools could see up to $600,000 more, he said.
In the fall semester, ASU reported 1,565 first-time, first-year students, up 9.7 percent from 1,426 in 2017.
ASU in Jonesboro has 14,058 students for the fall semester, according to figures released by the Arkansas Department of Higher Education.
Metro on 10/23/2018