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Walmart to buy tech, assets of ad startup

Walmart Inc. said Friday that it will buy the technology and assets of advertising startup Polymorph Labs to bolster its own in-house ad business. The Bentonville retailer did not disclose the purchase price.

San Francisco-based Polymorph, founded in 2013, developed a cloud-based, self-serve platform that connects to thousands of automated supply-side ad-buying systems, according to a news release. This technology will be integrated into Walmart Media Group's proprietary ad targeting and measurement platform.

The move "will make advertising with Walmart easier for thousands of brands while delivering more relevant digital ads to consumers," said Stefanie Jay, vice president and general manager of Walmart Media Group. "Ultimately, the acquisition of Polymorph technology will enable both existing and new advertisers to control their ad spending with us and reach their desired audiences more effectively."

Polymorph's product developers and engineers will join Walmart Media Group and Walmart Labs in the retailer's offices in San Bruno and Sunnyvale, Calif., and Bangalore, India.

-- Serenah McKay

UA poultry-judging team wins contest

A cadre of students from the University of Arkansas, Fayetteville won first place last week at the 72nd US Poultry Foundation judging contest at Louisiana State University in Baton Rouge, where they appraised eggs, live birds and carcasses for top honors.

In addition to winning first overall, Will Bryles, Dakota Walker and Katie Bugenhagen, placed first, second and fifth, respectively, in the overall individual category. Kristen Martin placed in the top 15. Stephanie Bennett and ElsbethHamilton were alternates.

Teams identified which birds were best in size, breed type and quality in a timed event. They also judged the interior and exterior quality of eggs and bird carcasses.

The team also placed in the following categories: first in breed selection; second in market products ; and third in production of poultry products.

Coach Dennis Mason and assistant coach Mackenzie Pippin led them to victory.

The national contest drew more than a dozen collegiate teams.

-- Nathan Owens

State index up 1.69, ends week at 431.66

The Arkansas Index, a price-weighted index that tracks the largest public companies based in the state, rose 1.69 to 431.66 Friday.

Eight stocks gained ground.

Murphy Oil climbed 2.9 percent in average volume. P.A.M. Transportation Services dropped 3.3 percent in flat volume.

For the week, 11 stocks closed up and four were down.

Windstream climbed 58.3 percent for the week. P.A.M. Transportation lost 3 percent for the week.

Total volume for the index Friday was 17.7 million shares. The average daily volume for the week was 19.2 million shares.

The index was developed by Bloomberg News and the Democrat-Gazette with a base value of 100 as of Dec. 30, 1997.

Business on 04/13/2019

Print Headline: NEWS IN BRIEF

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