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story.lead_photo.caption The top of a recent advertisement for Mac's Cash Saver, which includes a message referencing immigration policy. - Photo by Mac's Cash Saver

A grocery store chain in Arkansas drew national attention after including a message about immigration policy atop a recent advertisement.

Mac’s Cash Saver, which has locations in Camden, Magnolia and El Dorado, published an ad on Facebook on Wednesday morning with a statement near the top that reads “Heaven has a wall, a gate and a strict immigration policy. Hell has open borders. Let that sink in.”

The businesses, which are part of a grocery store chain with a corporate office in Louisiana, regularly include messages in their advertising. Reggy McDaniel, who owns the chain, said the ad was not about the recent political debate regarding U.S. immigration, but about people’s salvation.

“This ad was only intended for one purpose,” McDaniel said. “To point people to Jesus Christ.”

McDaniel, a 70-year-old Baptist, said the message was meant to encourage shoppers to consider that not everyone will get into heaven. He said he never expected people to take the words any other way.

The store owner said he drew the statement from a post he’d seen on Facebook. Often, he pulls quotes for his ads from television, sermons and social media, he said, and that his intention throughout has been to share his religious beliefs with others.

McDaniel said that, though he’s been writing messages in his advertisements for 20 years, this is the biggest response he’s received, with calls coming from outside of the states in which his stores operate.

In Magnolia, a Cash Saver there has received calls from other parts of the state and beyond, with some coming from Tennessee, according to Dustin Robertson, the store’s manager.

On Facebook, Cash Saver’s ad received roughly 90 comments and reactions as of Monday at 3 p.m., though comments about the ad’s message had spilled over into other posts on the store’s page. Similar posts on Mac’s Fresh Market, also owned by McDaniel. have received over 300 comments and nearly 600 reactions. A post on Reddit about the ad has received at least 43,000 votes.

Many Facebook commenters wrote in support of the store’s message.

“Great add [sic],” Terry Woodside wrote. “Wonderful when Christians stand and stand TOGETHER!”

“Nice to see a business stand up for what they believe in!!! The ad is AWESOME,” Jeremy Ganes wrote.

Many others, however, wrote their opposition.

“Yes, Heaven has an immigration policy,” Matthew Rohrbaugh wrote. “However, it also has no quotas, welcomes those seeking asylum, doesn’t care what country you came from, and admits you instantaneously upon qualification.”

Lynda Jean wrote, “Freshest Meat & Produce Around. Also the Most Closed and Racist Minds around.”

McDaniel said the posts haven’t impacted his business, and that he’s been transparent with customers whenever concerns appear.

“I have never run from it,” he said. “I’ve always talked to my customers, my whole life. They know what my faith is, they know who I am.”

At the Magnolia store, Robertson said business that although he’s received both positive and negative calls regarding the ad, his store hasn’t received any complaints from customers.

“If anything, it’s given us publicity,” he said. “It got our name out there a little more than what it would have. I definitely don’t think that was the intent behind it, but it’s definitely caused that.”

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Archived Comments

  • Dontcallmenames
    February 11, 2019 at 4:26 p.m.

    If you live in Arkansas and do not like this ad, please leave our state. This IS an Arkansas value!

  • punk47
    February 11, 2019 at 4:28 p.m.

    Love it need more

  • GeneralMac
    February 11, 2019 at 4:30 p.m.

    Good southern folks.

    It shows there are good southern folks in BOTH Harrison and in Louisiana.

  • BEARTRAP919
    February 11, 2019 at 4:32 p.m.

    Follow along and more and more reasons will appear to support Arkansas's Position, Thank God for Mississippi and West Virginia,

  • hogfan2012
    February 11, 2019 at 4:38 p.m.

    So proud of these people being brave and speaking their opinion. Fox 16 evidently posted this on their Facebook page several times trying to stir the pot. Amazingly, most of the comments were positive with a few people putting nonsense comments like the owners would burn in hell, etc. I wish they were local for me and I would definitely support their business.

  • GeneralMac
    February 11, 2019 at 4:44 p.m.

    That message evan topped the Harrison billboard messages.

  • thesmage
    February 11, 2019 at 5:01 p.m.

    Since we say america is a christian nation I would invite us to follow the example of christ; read matthew chapter 14 verses 13-21 in short it says jesus was in a desert place and was confronted with 5000 migrants he healed the ones who were sick and fed the whole lot with 5 loaves and 2 fishes. he did not build a wall and he did not seperate the parents from their children,.

  • ARMNAR
    February 11, 2019 at 5:22 p.m.

    Of course KlansmanMaKKK lauds the racist billboards in Harrison.

    Christ would spit on him for the hatred in his cold, dead heart.

  • heidiwhitmangmailcom
    February 11, 2019 at 6:08 p.m.

    I am a faithful Christian, but I do not agree with Mr. McDaniel's ad. Yes, there is indeed a wall in Heaven, and only those who put their faith in Christ will be admitted, but to make this a religious issue sends the wrong message! The bottom line is that the US does not have infinite money: we cannot have both unlimited immigration and a welfare state. One hundred years ago before Social Security, Medicare, Medicaid, food stamps, unemployment benefits, etc--we could let in all the immigrants who wanted to come. But now that we have those things, we must limit who enters. Listen to Ben Shapiro, he explains it better than I can.

  • MaxCady
    February 11, 2019 at 6:11 p.m.

    Sounds perfectly plausible.

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