U.S. homebuilders' outlook bullish for '20

LAS VEGAS -- Homebuilders say low interest rates and a good economy are driving more buyers to their doors, and worries about a possible recession have subsided.

"What a great time to be in our industry," said Sheryl Palmer, chief executive officer of Arizona-based Taylor Morrison Homes, a major builder in North Texas. "Each year we think we only have another year or two because a recession is looming.

"I just don't see that," Palmer said. "We are going to have some bumps. But I think we have a long road ahead."

Just finishing the housing industry's best year since the recession, builders have some reason to be more upbeat.

Almost 70,000 builders and housing-sector professionals gathered in Las Vegas this week for the industry's annual convention. Attendance at the National Association of Home Builders International Builders' Show was up from about 42,000 people during the recession.

But the turnout was still below the more than 100,000 people who attended the gathering in 2005 before the housing market crash.

The Dallas Builders Association says its membership has grown more than 40% since the recession. "At the bottom of the market, we were around 900 members and have since rebounded to nearly 1,300," said Phil Crone, the local builders association's executive director.

He said the ranks of North Texas builders have still not recovered since the economic downturn of a decade ago.

"When I started at the Dallas BA in 2006, we had close to 2,000 members," Crone said. "A major contributor is the consolidation we've seen in the market with both builders and suppliers.

"The top 30 builders have a much larger share now than before the downturn."

Home starts nationwide are forecast to grow only about 4% in 2020, but that's double the rate of 2019's increase.

In North Texas, the country's top home-building market, analysts are looking for another increase in building this year after a 2% rise in starts in 2019.

"We are forecasting about 36,000 starts for 2020," said Ted Wilson, principal with Dallas-based Residential Strategies. "If the value builders find ways to continue to ramp up production of under $250,000 housing, starts might begin to close in on the 40,000 level."

That's still below the 50,000 home starts the area saw before the recession.

A surge in home sales around the country has carried builders into the New Year with higher expectations than a year ago when buyers had pulled back from the market.

Lower mortgage costs brought shoppers back to the home subdivisions in the second half of 2019 and they've kept coming.

"There was no rest after the end of last year," said Liesel Cooper, a regional president for builder Century Communities Inc. "January started with a bang in all of our markets.

"The spring selling season is not in the spring -- it's now in January," Cooper said.

Mark Boud, the chief economist for housing industry research firm Metrostudy Inc., is expecting a recession no sooner than 2022.

"It won't be a housing-led recession," he said. "The job losses won't be nearly as severe."

Boud said unlike in the last recession, when housing began the downturn oversupplied, there is a shortage this time.

The only excesses in inventory are at the top of the market, he said.

"That's what we see in all price ranges over $500,000," Boud said. "We are increasingly top-heavy as we go up in prices.

"In the lower price ranges, there are more sales closings than construction," he said. "We actually have a level of pent-up demand of over 6 million homes across the nation."

Business on 01/24/2020

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