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North Little Rock approves entertainment district in Argenta

City boost seen in entertainment by Stephen Simpson | June 9, 2020 at 7:15 a.m.
FILE — Michael Green pressure washes a part of Argenta Plaza in North Little Rock on Dec. 5.

The North Little Rock City council unanimously approved Monday an ordinance to establish an entertainment district downtown as quickly as possible in an effort to boost the economy during the covid-19 pandemic.

The Argenta outdoor dining district ordinance allows restaurants, bars and breweries within the entertainment district to sell alcoholic beverages that may be taken out of the establishment and consumed within the district's boundaries between 10 a.m. and 10 p.m. daily.

The creation of an entertainment district in the Argenta area will help promote an atmosphere that highlights restaurants, entertainment and hospitality options, the ordinance states. Boundaries of the district include Main Street and portions of Poplar Street, East Fifth Street and West Fourth Street. No outside beverages will be allowed in the area.

The North Little Rock Convention and Visitors Bureau will have the right to exclude Argenta Plaza during specific times, the ordinance states.

City Attorney Amy Fields said officials will still have to notify the Alcoholic Beverage Control Board and accomplish some preliminary details when it comes to signage and marking before the entertainment district is officially opened.

"We are trying to get it rolled out as quickly as possible," Fields said.

Act 812, sponsored last year by state Sen. Trent Garner, R-El Dorado, gives cities the authority to set reasonable standards for the regulation of alcohol possession within such districts.

Bob Major, president and chief executive officer of the North Little Rock Convention and Visitors Bureau, previously said he believes the covid-19 pandemic has helped move forward the development of Argenta's entertainment district.

"We all want to help and support our restaurants, which are fighting to keep doing what they want to do, and this is to serve great food to their customers," Major said.

Mayor Joe Smith also told council members he was allowing restaurants for the next four months to create outdoor dining without getting additional zoning or planning.

"We want to help [restaurants] out as much as we can and let them make a dollar," he said.

Fields suggested business outside the entertainment zone contact Alcoholic Beverage Control before serving drinks outside.

"We want restaurants to check and make sure they are complying with state laws as well," she said.

Little Rock opened its entertainment district last year. Patrons receive branded cups and wristbands that allow them to drink beer, wine and mixed drinks from open containers outside establishments in the River Market District.

Fields said North Little Rock will not require branded cups or wristbands for its entertainment district.

"My understanding is that we didn't want to do anything that might slow this process down," she said. "We want to get this out and help our businesses as quickly as we can."

Entertainment districts also have been established in Mountain Home, El Dorado and Texarkana, and Fayetteville officials voted last week to create a downtown entertainment district.

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