DAYTONA BEACH, Fla. -- Kyle Larson balanced a car seat on a suitcase while the thick strap from another bag pulled tight around his neck. Both his kids were spinning on the metal stanchions outside LAX airport and Larson couldn't find the bus to the rental cars.
"Just what a champion looks like, huh?" he laughed.
The NASCAR champ. He's just like us.
NASCAR throws its version of the Super Bowl this Sunday to open its 2022 season. The Daytona 500 is the official kickoff, though NASCAR opened two weeks prior to "The Great American Race" with a star-studded, experimental exhibition inside the Los Angeles Memorial Coliseum.
The Clash for more than four decades opened "Speedweeks," which has now been whittled down to just six days of cars on the track. NASCAR's decision to move the event away from Daytona International Speedway, its only home since its 1979, angered purists, but it was a smashing success and NASCAR must now figure out how take advantage of the buzz through Daytona and the next 37 weeks of racing.
Larson will be a key player in NASCAR's push to widen its reach to a younger and more racially diverse audience. The reigning champion returned to the series last year to drive for Hendrick Motorsports following a nearly yearlong 2020 suspension for using a racial slur.
Larson had an unbelievable return, winning 10 times, the Cup Series title and the All-Star race, all while also crisscrossing the country to run a sprint car in his spare time. Larson is a fan favorite and represents the kind of grass-roots racer NASCAR fans have long embraced.
But many others relate to the 29-year-old for other reasons: He's a father and a family man, a symbol of redemption, a changing of the guard. Larson is also half-Japanese and the first Cup champion to emerge from NASCAR's diversity program.
"Ultimately the goal is always to win the championship," Larson said. "As far as numbers of wins, I don't ever really set a goal until we get a month or so into the season. That's when you get an idea of where yours cars are stacking up against the competition and what sort of potential you have."
This season at last marks the debut of the Next Gen, a new car years in development and built to address many headaches. The Next Gen was a collaborative project between NASCAR and its stakeholders and the car is designed to cut costs, help smaller teams close the gap on the big guys, make it cost capable for new ownership to enter the sport and give the manufacturers greater brand identity.
The pandemic delayed the car a year and the Next Gen didn't see racing action until the Coliseum, where it ran just fine. The car held up well in car-to-car contact -- "we can bump and bang," Clash winner Joey Logano declared -- but its still a wildcard.
NASCAR held an industry crisis meeting in Nashville in December to hash out driver concerns about performance, and many of those same drivers now sit on a seven-person board of directors of a "Driver Advisory Council" announced last week.
The council gives the drivers an organized voice to push for tweaks or change.
"Communication from drivers to other stakeholders in our industry has been a challenge for years. This will most definitely help clarify feedback from drivers," said Logano, a board member. "Safety, fan experience and a great on-track product are just some of the goals."
Fan experience will be critical as NASCAR navigates its new identity. The series has made so many changes over the last several years that many of its loyalists no longer recognize the the sport that started with Southern bootleggers outrunning the authorities in their cars full of moonshine.
Many NASCAR decisions seem foreign to longtime fans -- a dramatic overhaul to last year's schedule put six road courses on the schedule and turned Bristol into a dirt track for its spring race -- and NASCAR this year added Gateway outside St. Louis to the calendar and will continue to explore nontraditional venues after pulling off The Clash.
It's a time of change for the stock car series, which needs new fans alongside its loyal base. Steve O'Donnell, executive vice president of NASCAR and chief racing development officer, acknowledged differences between series leadership and the drivers that made discussions "tough at times."
"I really do feel like we've got a much better relationship in terms of listening, but also having an understanding when we make a certain decision, there is some reason behind it," O'Donnell said. "Because we went left, you wanted to go right, doesn't mean we didn't listen."
FILE - Kyle Larson greets fans before the NASCAR Daytona 500 auto race at Daytona International Speedway in Daytona Beach, Fla., Sunday, Feb. 16, 2020. Larson is a fan favorite and represents the kind of grass roots racer NASCAR fans have long embraced. (AP Photo/Chris O'Meara, File)
FILE Driver Joey Lagano talks about the Next Gen Mustang Cup car that will be used starting in the 2022 season during a NASCAR media event in Charlotte, N.C., Wednesday, May 5, 2021. The overdue Next Gen car has at last arrived following a one-year pandemic delay. The spec car is a collaboration between all of NASCAR's stakeholders and that includes the drivers. (AP Photo/Mike McCarn, File)
FILE - Steve O'Donnell, Executive Vice President of NASCAR talks about the Next Gen Cup Cars that will be used in the 2022 season during the NASCAR media event in Charlotte, N.C., Wednesday, May 5, 2021. It's another season of change for NASCAR as it prepares for Sunday's opening Daytona 500. (AP Photo/Mike McCarn, File)
FILE - Kyle Larson, center, celebrates after winning a NASCAR Cup Series auto race and championship on Sunday, Nov. 7, 2021, in Avondale, Ariz. Larson will be a key player in NASCAR's push to widen its reach to a younger and more racially diverse audience. (AP Photo/Rick Scuteri, File)
FILE - Daniel Suarez gestures at a NASCAR Cup Series auto race, Sunday, July 18, 2021, in Loudon, N.H. NASCAR's top drivers have once again unified to form an independent council to gain a collective voice in decisions that affect the sport. The Drivers Advisory Council announced Friday, Feb. 11, 2022, is a more organized effort than a previous attempt to unify in 2014. Suarez, the only graduate of NASCAR's diversity program on the board, said there have been positive gains since he arrived from Mexico a decade ago but he'd like to see more accomplished. (AP Photo/Charles Krupa, File)