March 7, 2023

FILE - Several different versions of the NJOY electronic cigarettes are shown in Richmond, Va., Friday, March 22, 2013. Days after exiting its stake in troubled electronic cigarette maker Juul Labs, Altria announced a $2.75 billion investment in electronic cigarette startup NJOY Holdings Inc. “We believe we can responsibly accelerate U.S. adult smoker and competitive adult vaper adoption of NJOY ACE in ways that NJOY could not as a standalone company,” Altria CEO Billy Gifford said in a statement on Monday, March 6, 2023. (AP Photo/Steve Helber, File)