“The Power of Glamour: Longing and the Art of Visual Persuasion,” author Virginia Postrel

Friday, October 10, 2014 at 12:00 p.m. (Sturgis Hall) *Book signing to follow - Virginia Postrel is an author, columnist, and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture and commerce. Her most recent work, “The Power of Glamour: Longing and the Art of Visual Persuasion,” lays out the case for glamour as a life-shaping force, whether for good or for ill. Postrel takes an exhaustive look not only at the history of glamour, but at how it works, developing a theory that explains just about anything - from “how Jackie Kennedy is like the Chrysler Building or a sports car is like a Moleskine notebook, to why some audiences might find glamour in nuns, wind turbines or ‘Star Trek.’”