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White. Whiter. Whitest. Wowie! Americans spend $1 billion a year, by some estimates, on everything from bleaching to veneers at the dentist’s office and on the drugstore’s aisle of do-it-yourself whitening products.

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Style, Pages 27 on 03/09/2010

Print Headline: Why so white?


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  • LevitiCuss
    March 9, 2010 at 8:47 a.m.

    Most Razorbacks I've seen had yellow tusks. If you do bleach your teeth beware the fine print. Mine became so sensitive it hurt to suck air between my teeth for years, not to mention hot and cold liquids. When I become a leading man, I'll go with the veneers:^O

  • DrTom
    March 9, 2010 at 10:37 a.m.

    Nature determines the difinition of beauty. What we are seeing with the "Hollywood white" does not occur in nature, and therefore does not constitute beauty. Simple!