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Hallmark store closes after 65 years in Pine Bluff

by Byron Tate | June 1, 2021 at 2:01 a.m.
Pine Bluff's Hallmark store has closed permanently after 65 years in business. (Pine Bluff Commercial/Byron Tate)

Sagging sales and staffing problems forced the closure last week of June's Hallmark store, which has been in business in Pine Bluff for 65 years, according to store management.

The decision came quickly and was precipitated by the loss of multiple store executives in the past few months, said Christy Anderson, general manager of several June's Hallmark locations in Arkansas with a headquarters in North Little Rock.

"I lost an assistant manager and another store manager," Anderson said. "It was the second manager in six months."

Anderson said the pandemic had hurt sales at all of the company's stores, also located in Little Rock, North Little Rock, Cabot, Maumelle, Mountain Home and Jonesboro, but Pine Bluff's slump predated the coronavirus.

"It's been going down for multiple years," she said. "It's been more than just the past year. We also had problems finding and keeping good staff there. We probably held on longer than we should have in Pine Bluff."

The June's Hallmark brand has owned the Pine Bluff store for about 20 years, and the Hallmark store in Pine Bluff goes back 65 years, another employee said. The Pine Bluff store had a three-day sale and then closed May 22, she said.

The business was located in the middle of a small strip of stores in Oak Park Village on 28th Avenue. As seen through the front door, a few lights were on last week, including one on a cash register, and a ceiling fan spun slowly.The shelves were bare. A handwritten sign on the door said the location was closed permanently.

Anderson said she has had to close other stores in the past but that closing the Pine Bluff store was more painful than the others.

"This one made me sad," she said. "I took this one more personally. When we closed a store in Little Rock, I knew that customers had other options for shopping with us and finding what they needed. The Pine Bluff shopper does not have those same options. You have nothing there."

Anderson said making the call to close the store was difficult.

"In the end, we sometimes have to make these hard decisions," she said. "We were really sad to leave and didn't make the decision lightly. But in the end, we had to make the decision that made economic sense."

Anderson said the company was trying to "think outside the box" in an effort to continue being a source for the Pine Bluff community through online sales and shipping.

"We're still trying to work out the details on that," she said.

A Hallmark company official said flagging sales and difficulty hiring good staff led to the decision to close the Pine Bluff store. (Pine Bluff Commercial/Byron Tate)
A Hallmark company official said flagging sales and difficulty hiring good staff led to the decision to close the Pine Bluff store. (Pine Bluff Commercial/Byron Tate)
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