BENTONVILLE — Wal-Mart Stores Inc. will match competitor prices beginning on Thanksgiving Day and running through the weekend, one of the most popular shopping periods of the year.
Customers can bring in competitors ads and Walmart says it will match the price of any identical price at the register. The offer does not apply to online purchases.
Wal-Mart is also offering 150 online-only specials on Thanksgiving Day as well as “Black Friday” specials on electronics, home and apparel items in stores throughout the rest of the weekend.
Retailers traditionally compete for shoppers’ dollars on the Friday after Thanksgiving, known as Black Friday, with early hours and special deals.
This year, many are offering deals earlier and some stores, such as Sears and many Walmarts, will be open on Thanksgiving Day.