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Amazon hikes Prime membership to $99 per year

By The Associated Press

This article was published March 13, 2014 at 9:08 a.m.

NEW YORK — Amazon is raising the price of its popular Prime membership to $99 per year, an increase of $20.

It's the first price increase since the online retailer introduced its Prime membership program, which includes two-day free shipping on many products, in 2005. The company said it would probably raise the price by $20 to $40 in January.

The price increase will apply to users when they renew their membership. Users who renew membership before April 17 will pay $79 for the year. After April 17 the price will change to $99. New customers who start a free trial between now and March 20 will lock in the $79 rate for the first year.

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