Market report

Tech firms' gains nudge stocks up

NEW YORK -- Stocks advanced slightly Friday as investors cheered the quarterly results of three large technology companies: Google, Microsoft and Amazon.

The Dow Jones industrial average rose 21.45 points, or 0.1 percent, to 18,080.14. The Standard & Poor's 500 index rose 4.76 points, or 0.2 percent, to 2,117.69, and the Nasdaq rose 36.02 points, or 0.7 percent, to 5,092.08.

On Thursday, the Nasdaq beat its record of 5,048.62, set on March 10, 2000, at the height of the dot-com boom.

The modest gains helped close out a relatively strong week for U.S. stocks, with the three major indexes rising between 1.4 percent and 3.2 percent in five days.

Investors now prepare for the biggest week of the earnings season. Next week, more than 150 companies in the S&P 500 will report their results, including such market-moving names as Apple, Ford, Visa, Pfizer and Exxon Mobil.

Microsoft, Amazon and Google all rose sharply after releasing their quarterly results, which helped lift the Nasdaq more than the Dow or S&P 500. All three companies showed signs of growing sales outside of their bread-and-butter businesses.

Amazon jumped $55.11, or 14 percent, to $445.10 in heavy trading. While the company reported a quarterly loss, Amazon showed it had 49 percent sales growth in Amazon Web Services, its cloud computing division. The promise that cloud computing could bolster Amazon's bottom line was enough to send investors flooding into the stock.

Microsoft rose $4.53, or 11 percent, to $47.87. The software giant had results that beat expectations, and like Amazon, showed promising growth in its cloud computing business. Lastly, Google rose $16.20, or 3 percent, to $573.66. The search and advertising company missed analysts' expectations; the company had strong growth in mobile advertising.

Investors have been looking for Google, Microsoft and Amazon to show some sort of progress outside their traditional businesses. Microsoft cannot solely rely on computer sales to drive its profits, Amazon has very low profit margins on the products it sells and Google is heavily exposed to desktop computer advertising while the world is shifting to mobile.

"I think we are starting to see actual evidence that their strategies are working, especially at Microsoft and Amazon," said Dan Morgan, a portfolio manager at Synovus Trust Co., who owns shares of all three companies.

Next week could be a make-or-break period for investors. So far, first-quarter earnings have come in softer than what investors had anticipated, which has caused analysts to write down their forecasts. Most companies have blamed the U.S. dollar as a reason why sales and profits are down, but there are only so many excuses investors will accept before they sell.

First-quarter profits are expected to be down 2.8 percent from a year earlier. It would be the first time corporate profits have declined since the third quarter of 2012, according to FactSet.

In the energy markets, the price of U.S. crude oil fell 59 cents to close at $57.15 a barrel in New York. Brent crude, a benchmark for international oils used by many U.S. refineries, rose 43 cents to close at $65.28 a barrel in London.

Business on 04/25/2015

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