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Monday, April 23, 2018, 8:43 a.m.

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Collecting Americans’ data

Out of control

By KARA ALAIMO Bloomberg

This article was published January 14, 2018 at 2:02 a.m.

If you're ever expecting a child, Target wants to be one of the first to know. The company has invested in research to identify pregnant customers early on, based upon their purchasing behavior. Then, it targets them with ads for baby gear.

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Print Headline: Collecting Americans’ data

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