TREASURE HUNT: How valuable is this old Disney pottery?

TNS This fanciful vase is based on Disney's "Fantasia."
TNS This fanciful vase is based on Disney's "Fantasia."

DEAR HELAINE AND JOE: This vase was given to me by my mother-in-law. On the bottom it says the piece was designed by Walt Disney in 1940 and made by Vernon Kilns. We tried to sell the piece through a large New York auction house with no success. Hope you can help us.

Thank you,

L.K., Oahu, Hawaii

DEAR L.K.: We discussed this exact piece of pottery some 18 years ago in July 2001, and all we can say is that times have truly changed. At that time, we suggested that the piece might be rather expensive — but unfortunately, markets and collector interests have evolved during the intervening years.

The story of Vernon Kilns starts in 1912 with George Poxon founding Poxon China on a piece of property that was part of the Furlong Ranch in Vernon, Calif., on the southern edge of Los Angeles. Poxon was a graduate of Staffordshire Technical College in England and his forte was glazing.

Poxon started out making small tiles and some art pottery but moved on to hotel and restaurant ware around the beginning of World War I. In 1931, the Great Depression caused Poxon to sell out to Faye G. Bennison, who changed the name of the company to Vernon Kilns (sometimes known as "Vernon Potteries").

For the first few years, Vernon Kilns used Poxon's old stock and decorated it with decals, many of which had a Mexican theme. It is said that many of these were used as premiums in sacks of tortilla flour. Then in 1933 it is reported that an earthquake hit the area and the old Poxon stock was destroyed, and Vernon Kilns had to start afresh.

We are not going to explore all the art wares Vernon Kilns made in subsequent years or discuss the attractive dinnerware it created. Instead, we are going to focus on Walt Disney, who signed a contract with Vernon Kilns on Oct. 10, 1940, to design figures based on Disney's movies — Dumbo, The Reluctant Dragon and Fantasia.

The figures made by Vernon Kilns were produced from the actual models used in making the films. They are marked in black ink and copyrighted in 1940 or 1941 and each has a style or stock number (#8, for example, is a reclining sprite while #15 is a 6-inch unicorn). These figures originally sold for only $1 to $2.50 but were soon discontinued because of high production costs.

In 1942, the Disney contract was sold to American Pottery, which made a few pieces from the series that were marked with a paper label. These paper labels were easily removed, and it is assumed that unmarked Fantasia and Dumbo figures were made by American Pottery. It should also be noted that Vernon Kilns made Fantasia-theme bowls, vases and dinnerware.

The piece in today's question is #127 and is known as the "Pegasus vase" or in some cases the "Pegasus planter." We found one that sold at Treadway Toomey Auctions in Oak Park, Ill., in 2011 for $100. One also sold at Randy Inman Auctions in Waterville, Maine, in 2005 for $250 — which suggests the downward price spiral of this piece.

Helaine Fendelman and Joe Rosson have written a number of books on antiques. Do you have an item you'd like to know more about? Contact them at Joe Rosson, 2504 Seymour Ave., Knoxville, TN 37917, or email them at treasures@knology.net. If you'd like your question to be considered for their column, please include a focused, high-resolution photo of the subject with your inquiry.

Style on 08/10/2019

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