1923 retailers to Arkansas women: Your man wants a reefer for Christmas

Little Rock stores offered last-minute gift ideas 100 years ago to tardy Santas

December 17, 2023 at 4:30 p.m.

by Celia Storey

The second and third pages of a four-page Gus Blass Co. pre-Christmas ad block were a double-truck chockful of advice and marketing claims. (Democrat-Gazette archives)
The second and third pages of a four-page Gus Blass Co. pre-Christmas ad block were a double-truck chockful of advice and marketing claims. (Democrat-Gazette archives)


Times surely have changed in the last 100 years in Arkansas. And so has time.

Today, Dec. 18, 2023, there are seven shopping days until Christmas — eight, counting Christmas.

But

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